Nike's "Win Now" turnaround plan, paired with its "Sport Offense" strategy, is focused on reversing years of sluggish sales ...

Nike was once a status symbol among Chinese consumers, but increasingly, analysts say it is losing its cultural relevance.

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard ...

Nike stock (NKE) continues to slide Friday morning coming off the athletic apparel titan's fiscal second quarter release that beat earnings and revenue estimates. While Wall Street continues to appear ...

The sporting giant is seeking new ways of amplifying athletic performance, both physical and mental – meet the Mind Science ...

When Nike introduced the Shield logo in 1998, it wasn't just a new mark. It was golf finally getting its own Nike identity.

Jens Grede is the cofounder and CEO of Skims, which launched in 2019 and is raising money at a $5 billion valuation. Forget the rumored IPO. Should Nike just buy Skims?

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...

Q2 2026 earnings showed a beat on the top and bottom lines, but a 10% stock drop reflects deep concerns over China and $1.5B ...

These "cozy" Nike hoodies are 43% off and come in 7 great color choices. Grab yours while you can — this deal won't last.

Ahead of Nike Inc.’s second quarter earnings report on Thursday, Wall Street sees more than just a few green shoots. Analysts ...

With the Los Angeles Rams playing on Thursday night against the Seattle Seahawks, I really really really hope Puka Nacua ...