Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Programmatic native may still be in its technical infancy, but it has come a long way, fast. Driven by these recent programmatic capabilities, native ad spend is expected to double globally by 2020.

New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study examining both media uncovers ...

Xaxis, GroupM’s ad-tech unit, signaled its intention to tap into programmatic native advertising by announcing Tuesday it would integrate Plista, a Germany-based native advertising specialist bought ...

Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

There’s no doubt mobile is an immense opportunity for digital advertising, particularly in this part of the world (APAC). Almost three quarters of us will have a mobile device by 2020; that’s 3.1 ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?