Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.

Google and Roblox just teamed up to offer rewarded ads that offer in-game perks for watching video advertisements ...

After several quarters of so-so results, Roblox hit 112M daily users and double-digit growth. See how it’s disrupting ...

Advertisers also have a favorable view of rewarded video, according to Latham, which will help Roblox attract demand. Rewarded video offers a more standardized ad experience compared to some of Roblox ...

Per the gaming platform, "rewarded video ads enable users to opt in and watch up to 30-second full-screen video ads within immersive Roblox games and experiences. In return, users receive in-game ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Rewarded Video ads allow users to opt in and watch up to 30-second ads within Roblox games and experiences. In turn, the users get in-game benefits from the ad publishers. Roblox said that early ...

The Roblox team has been making various changes recently, but the newest one involves Google and the ads that are in the game!

When most people hear “Roblox,” they picture kids running around in blocky worlds, playing tycoon games, or roleplaying in Brookhaven. But Roblox is far more than just a playground for digital ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google ’s advertising solutions, as well as a direct buy option. Per the ...