Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led retail and creator-driven storytelling ...

American Eagle has launched a partnership with Snapchat to feature over 800 retail locations across the U.S. as Promoted ...

Also Read: Atul Sood Joins Kia India As New Senior Vice President Of Sales And Marketing The imports don't stop at cars ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

As the pace of digital transformation accelerates, Yahoo, Reddit and Snapchat are using their heritage as a strategic asset – combining trusted identities with AI, community insight and immersive inno ...

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

If APP can execute this strategy effectively, it stands to emerge as a dominant player in the next generation of digital advertising. AppLovin faces competition in this evolving landscape. The Trade ...

ArabyAds Elevates MENA Marketing by Winning Snapchat Advanced Partner Badge Arabian Post Staff -Dubai ArabyAds has secured the prestigious Snapchat Advanced Partner badge, marking a significant ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

Snap posted strong Q4 results with rising profits, growing subs, and global user gains, signaling a rebound in fundamentals.

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...