Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources.

Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at ...

ERP headwinds easing, innovation ramp, GOJO/Purell deal outlook, margin and pricing trends—read the key takeaways.

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Q1 2026 earnings call recap: guidance to 4%–6% sales growth, margin outlook, Premier/Dymatize trends, CEO transition—read now.

CPG companies now need to achieve annual productivity gains of 5% or more just to stay competitive. Traditional cost-cutting measures like travel freezes, hiring pauses, and other age-old efficiency ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

The Marketplace, an interactive exhibition area where attendees can explore innovative solutions, connect with top solution ...

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

Adobe (NasdaqGS:ADBE) has agreed to acquire Semrush Holdings to expand its AI capabilities in creative and marketing tools. The deal is part of Adobe's broader push to integrate AI across its ...

Dealerships can boost profits and efficiency by connectivity and AI tools through a unified data layer for smarter, faster ...

Incubeta, a global leader in digital marketing, today announced the launch of new agentic AI tools: Creative Performance Index (CPI) and OutperformBI. The products help brands move beyond static ...