Caitlin Clark is making a significant impact on the court and in the WNBA. The second-year guard for the Indian Fever quickly ...

OLBG analyzed the WNBA’s popularity in five key areas: attendance trends, franchise values, in-stadium experience, viewership ...

As the league booms, players are looking for a larger share in that growth. WNBA players currently earn only a small fraction ...

Enhanced female athlete visibility and strategic efforts to attract new audiences have fueled this growth ... within the WNBA, it only further highlights the league's increasing financial strength ...

Experts believe that stars like Clark are pivotal in driving this growth ... on the WNBA's financial success is undeniable. Her journey serves as a powerful reminder of the economic potential ...

Brewer estimates Clark will generate roughly $875 million in economic impact for the WNBA, with a realistic potential of exceeding $1 billion this year. The projection reflects continued growth in ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

But as the league booms, players are looking for a larger share in that growth ... the WNBA and leads CBA negotiations — and women’s basketball players. It’s one of the biggest financial ...

Without mincing words, Caitlin Clark alone drives the majority of the WNBA. We can argue about the extent and the ...

Player salaries have been a longstanding point of contention between the NBA — which owns about 60% of the WNBA and leads CBA negotiations — and women’s basketball players. It’s one of the biggest ...