The league announced a partnership with the Athletes Unlimited Softball League on Thursday, reported to be an eight-figure ...

When John Kopecky, a salesman in Colorado Springs, made arrangements for Caitlin Clark's May 30th game against the Sun in Indianapolis, he had no idea that the star would get sidelined for two weeks.

Caitlin Clark is making a significant impact on the court and in the WNBA. The second-year guard for the Indian Fever quickly ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Paige Bueckers makes her regular season debut as the Dallas Wings open against the Minnesota Lynx on Friday, May 16.

Enhanced female athlete visibility and strategic efforts to attract new audiences have fueled this growth ... within the WNBA, it only further highlights the league’s increasing financial ...

OLBG analyzed the WNBA’s popularity in five key areas: attendance trends, franchise values, in-stadium experience, viewership, and market positioning, which underscore the league's sustainable growth ...

But as the league booms, players are looking for a larger share in that growth ... of the WNBA and leads CBA negotiations — and women's basketball players. It's one of the biggest financial ...

Player salaries have been a longstanding point of contention between the NBA — which owns about 60% of the WNBA and leads CBA negotiations — and women’s basketball players. It’s one of the biggest ...

Or it could mean Boston could start imagining nicknames for its new WNBA franchise. Speaking from experience, I have worked for several companies that have brought in an investment firm to ...