Discover interesting research on what Gen Alpha wants and learn how we should respond to ensure their success.

SheKnows’ new Born Connected, Gen Alpha and Screen Time series will dig deeper into each of those layers: the platforms they ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what ...

Kyleigh Brooke, 15, told Newsweek that every car ride with her parents turns into "a full 2000s throwback concert." ...

It may seem crazy to be talking seriously about children’s brand expectations, but as Gen Z edge towards thirty and the first wave of Gen Alpha hit fifteen, their entry into adulthood is rolling in ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Zed, a credit card startup focused on next-generation Filipino professionals, said Friday it raised $16.5 million in Series A funding led by Accel, the ...

“Fam, this snow is looking bare thin. Negative aura,” says a member of the SilverStar crew. A surprising number of western ski resorts have pushed back their opening dates amid a stretch of mild ...

We tested ChatGPT against Elon Musk’s AI to see which one actually understands Gen Alpha slang — and the results were clear.

You’ve probably noticed that most kids and teenagers talk in a way that sounds like English, but somehow also doesn’t sound like it. Gen Z already had its own style of communicating. However, Gen ...