On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and ...

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...

Commissioner Tim Pernetti wants the newly rebranded American Conference included in the College Football Playoff conversation ...

Kicking off the annual procession of coaches and players at American Conference media day, commissioner Tim Pernetti ...

The American Conference is tweaking the formats for its postseason basketball tournaments, as part of its efforts to ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The American Athletic Conference had a very successful season, in the eyes of many, and proved why they are considered the best “Group of 5” conference in the NCAA.