Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Howard Schultz gave a full endorsement of Starbucks Chief Executive Brian Niccol’s turnaround plan, with the chain’s former ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz ...

The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

Bill Gates Sr. helped Howard Schultz buy Starbucks in 1987, leading to its massive success. Gates Sr.'s mentorship was ...

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing ... managers and other company leaders here Wednesday, Schultz said those doubting Starbucks’s ability to ...