The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...

Starbucks has launched its “Green Apron Service” initiative nationwide, aiming to improve speed, personalization, and ...

Starbucks' turnaround under CEO Brian Niccol faces investor skepticism as margins shrink and traffic remains uneven.

Discover insights from Starbucks' Q3 2025 earnings call, highlighting the Green Apron Service rollout, innovative growth strategies, and ...

Investors will get the latest look into how Starbucks’ push for more welcoming cafes is going when it reports earnings after ...

As the coffee chain prepares to deploy the Green Apron Service plan nationwide, it is building on an eight-week pilot across ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its “green apron service” plan. Here’s ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Despite mixed financial results, CEO Brian Niccol is confident the coffee chain is on the right path to become a "better ...

Built primarily in urban centers, airports, and hospitals, these stores were designed to maximize convenience—no cash ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks said Tuesday it’s confident that improved store operations and new products — including a cold foam protein drink — ...