Hailey Bieber (file image) Celebrity beauty is back. Elf Beauty Inc. last week agreed to buy Hailey Bieber ’s Rhode, whose trademark look is its glossy, dewy skin, for $1 billion.

The 31-year-old Vogue model was laying down as she had on tiny black G-string underwear that flashed her butt. The photos were promoting her new Rhode product.

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

E.l.f. is acquiring the celebrity's cosmetics line. E.l.f. Beauty (ELF 1.22%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the past year.

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Add articles to your saved list and come back to them any time. Celebrity beauty is back. Elf Beauty last week agreed to buy Hailey Bieber’s Rhode, whose trademark look is its glossy, dewy skin ...

Hailey Bieber sold her beauty company Rhode to Elf Beauty for $1bn (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue) Hailey Bieber bet on the power of community, not marketing ...

E.l.f. Beauty (NYSE: ELF) stock has been through the wringer over the past few years, and it's down a whopping 40% over the past year. That's despite robust growth over that time, and a brand that ...

Hailey Bieber, e.l.f. savior? A few highlights from e.l.f.'s fiscal 2025 fourth-quarter (ended March 31) report: Revenue increased 4% year over year to $332.6 million, beating analyst expectations ...

Elf Beauty (ELF) on Wednesday said it is buying Hailey Bieber's cosmetics company, Rhode, for up to $1 billion, marking the affordable beauty brand's entry into the premium segment.

In a statement on Wednesday, Elf said it would pay $800 million to the shareholders of Rhode in a cash and stocks combination. Hailey Bieber will continue in her role at Rhode.

These stocks span financials, consumer discretionary and consumer staples, and each of them rewarded shareholders with ...