Warner Bros. Discovery's core TV and studio segments are in structural decline, but streaming is growing rapidly and ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

BT is in advanced negotiations to sell its 50% stake in TNT Sports to Warner Bros Discovery. This move would conclude BT's ...

The LA Screenings will see buyers chasing new shows and clever deals at Warner Bros Discovery, NBCUniversal, Sony, Fox and ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

South Park' is preparing for its streaming launch on Paramount+, as questions arise as to whether it could remain on HBO Max.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.