News

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame'
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names
The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...
Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...
Warner Bros. Discovery CFO Explains Reasoning Behind Max Rebrand, Potential Company Split
Gunnar Wiedenfels told an investors conference "there's a lot more openness to discuss the options" ahead for additional ...
HBO Max Is Back as Warner Bros. Discovery Rebrands Streaming Service – Again
The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...
HBO Max Is Back As Warner Bros. Discovery Changes Name, Again
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...
Observer1d
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
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HBO Max Name Change: Max Will Revert To Its Former Name
What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...