The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as the Erie Moon Mammoths.

CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea Wolves’ transformation into the “Moon Mammoths” might just take the ...

The Detroit Tigers’ Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s “Last Week Tonight.” Oliver devoted a May 4 segment to names and ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as the Moon Mammoths after winning a contest held by comedian John Oliver.

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the ...

John Oliver minor league baseball team rebrand. Oliver embraced the eccentricities of minor league baseball during a recent episode of "Last Week Tonight," offering to rebrand an MiLB franchise ...

This article was originally published on www.si.com as John Oliver Unveils Unusual New Identity for Tigers' Minor League Team ...

Oliver devoted a May 4 segment to names and promotions of minor league baseball teams, announcing: “We are willing to use all of our resources and stupidity to give one Minor League Baseball ...