At Big 12 Media Days, Rich Rodriguez talked about coaching in the same conference as Arizona. Plus, the Big 12 is partnering ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

TCU guard Olivia Miles was spotted on the sidelines of the Chicago Sky-Dallas Wings WNBA regular season game on Wednesday at the Wintrust Arena in Chicago, Illinois.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Felix Ojo is the No. 1 prospect in Texas and had his pick of powerhouse schools. How come he ended up signing for Texas Tech?

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot ...

When most people go to college, they generally have to pay their way. Unless you have a full scholarship, there’s a portion ...

Venmo, a leading social payments platform for young adults to manage and move their money, today announced new Big 12 Conference and school-branded card designs for the Venmo Debit Mastercard1.

Venmo announced a partnership with the Big 12 Conference and Texas Tech pitcher NiJaree Canady Tuesday morning, which will ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.