Sega is now the official gaming partner of McLaren Racing in a multi-year collaboration with Sonic the Hedgehog.

This means that Sega's most iconic character, Sonic the Hedgehog, and McLaren F1 will be teaming up. Sega started the "Racing Around the World" campaign this year.

The partnership will continue throughout Sonic Team’s 2025 “Racing Around the World” campaign into 2026 for Sonic’s 35th anniversary and the McLaren Formula 1 team’s 1,000th Grand Prix.

Sega rushed the Saturn to market, blindsiding retailers and fans. The mishandled launch opened the door for Sony's ...

McLaren Racing has announced a multiyear partnership with Sega’s iconic speedster, Sonic the Hedgehog. As part of the deal, Sega becomes the official gaming partner of McLaren Racing.

Sonic the Hedgehog is getting yet another exciting crossover this year, with Sega announcing a new partnership that is over 30 years in the making.

We had the chance to play CrossWorlds for roughly an hour at Summer Game Fest recently and talk to legendary Sonic producer and Shadow the Hedgehog co-creator Takashi Iizuka. He m ...

Sega has revealed how character interactions will work before races, and the company has put a lot of thought and effort into them.

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“Old School Rally features fast-paced, arcade-style gameplay, with emphasis on driving skill and high-speed manoeuvres. Carefully crafted retro style visuals, reminiscent of the late '90s rally games ...

A high-acceleration build – like the one I use – will ensure you can get yourself moving back up the pack far quicker. And if ...