Whether you’re selling a candidate, an idea or a policy position, the currency of this business is influence and the product ...

The report, from the Democratic-aligned donor network and strategy hub Way to Win, outlines long-term trends and challenges ...

The idea is to make it easier for Democratic and Democratic-aligned campaigns to buy ads or sponsorships with “trusted brands ...

In the campaign industry, developing talent isn’t just something that’s nice to have, it’s essential to sustaining and ...

The court could also side with the NRSC and Republicans and strike down the coordinated spending limits – a move that would amount to one of the biggest changes in campaign finance law since the ...

Campaigns are turning to digital creators and influencers to reach increasingly fragmented audiences. Groups backing Donald Trump’s and Kamala Harris’ 2024 presidential campaigns paid influencers to ...

For decades, campaigns have treated persuasion as a simple equation. Poll the right voters, and you can distill down the perfect message. Package that up in the right creative, get it in front of said ...

For much of the political world, 2025 was a year of transition. Democrats spent much of the year trying to chart a path forward after Kamala Harris’ punishing loss to President Donald Trump in 2024.

Progressive campaigns and Democratic organizations are now operating in an era defined by a paradox of choice. New solutions have sprung up to solve core campaign challenges using AI, better targeting ...