A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...

To learn more about our editorial approach, explore The Direct Message methodology. In mid-2001, Gateway Inc., then a ...

SMS allowed Fender to create a moment of dialogue that was opt-in, brief, and valuable to both parties. Even better, they ...

In early 2024, Malaysia proposed sweeping amendments to its Communications and Multimedia Act (CMA)—a move that quickly drew ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

The conventional wisdom about 2025 marketing trends follows a predictable pattern: identify an emerging technology, extrapolate its potential impact, then declare it essential for survival. But this ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

BeyondTrust announces significant cyberattack targeting its Remote Support SaaS, highlighting growing cybersecurity concerns.

Heinz is under fire for releasing ads that have been deemed racially insensitive, sparking significant public backlash.