A new Yale SOM study finds that training generative AI to understand why headlines resonate—not just which perform ...
A new Yale SOM study finds that training generative AI to understand why headlines resonate—not just which perform best—reduces clickbait and produces more engaging, trustworthy content, pointing to a ...
We asked Yale SOM’s Zoe Chance, an expert on consumer behavior and persuasion, what makes boycotts effective and how companies should respond.
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