A new Yale SOM study finds that training generative AI to understand why headlines resonate—not just which perform best—reduces clickbait and produces more engaging, trustworthy content, pointing to a ...
A new Yale SOM study finds that training generative AI to understand why headlines resonate—not just which perform ...
We asked Yale SOM’s Zoe Chance, an expert on consumer behavior and persuasion, what makes boycotts effective and how companies should respond.
Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...
Yale SOM’s Jeffrey Sonnenfeld and co-author Stephen Henriques write that a new comprehensive housing law gives Connecticut ...
How do political differences affect workplace performance? A study of professional golfers, co-authored by Yale SOM’s Balázs Kovács, suggests that working alongside someone of the opposite political ...
How do political differences affect workplace performance? A study of professional golfers, co-authored by Yale SOM’s Balázs Kovács, suggests that working alongside someone of the opposite political ...
Why do some independence movements succeed while many others fade or are crushed? The birth of Bangladesh in 1971 is a rare case in which a separatist movement not only gained mass support but also ...
In our bonus final episode this season we meet Elizabeth Gore, co-founder and President of Hello Alice, a fintech company that helps small businesses access capital and growth. Elizabeth shares her ...
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