Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ...

It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood blogs, local influencers, ...

Subtle shifts in tone can mis-position a brand, introduce unintended promises, or clash with existing campaigns. Only a human ...

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers ...

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping ...

Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, ...

Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.

Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper ...

Google’s new Veo 3 integration into YouTube Shorts will let brands and creators generate short-form videos from text prompts, ...

Google is now rolling out Search Live, the talk and listen version, not the video version, but the conversational talk and ...