CTV advertising has made great strides, but it still lags behind social platforms in one critical area: optimizing campaigns ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

More than 100 years after its founding, the Association of National Advertisers (ANA) finally has its own product to advertise. Sort of.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Everything is (or becomes) an ad network. Plus, there’s something the Trump administration has in common with the ad tech world.

Forecasters expected tariffs would impact advertising growth before we knew how steep these tariffs would be. Now that we ...

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with ...

After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange and added new supply and demand ...

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits.

WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not ...

First, there’s all the innovation to keep up with, said Kate Sirkin, EVP, data and partnership lead at Publicis Epsilon. New ...

While advertisers’ interest in gaming as an advertising medium may be growing, their spending commitments seem stuck on pause ...