The CPG holding company Kellanova, which owns Pop Tarts, Pringles, Froot Loops and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase-based data to snack on.

Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This week, we’re catching up the CPG holding company ...

Most advertisers aren’t happy about the effects of tariffs. But the industry that a business operates in has a major impact ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...