With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising ...

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising ...

Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ...

Our weekly roundup of the latest appointments and account wins news from PHD India, Motorola Mobility India, Moksha 360, Kuku ...

Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ...

Britannia Industries, in partnership with WPP, launched Britannia A-Eye. Powered by Google Gemini, based on Vertex AI ...

Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.

Articles written by Saumya Baijal ...

Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big ...

Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.

The advertising media spend in India was estimated to be around $1.1 billion last year, according to COMvergence's 'New Business Barometer 2024' report for India. The media and advertising market ...

India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM ...