The solution aims to automate scheduling, enhance viewership, and optimise revenue for content teams and streaming platforms.
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising ...
With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising ...
Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ...
Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ...
Britannia Industries, in partnership with WPP, launched Britannia A-Eye. Powered by Google Gemini, based on Vertex AI ...
Our weekly roundup of the latest appointments and account wins news from PHD India, Motorola Mobility India, Moksha 360, Kuku ...
Hours after announcing his sweeping ‘Liberation Day’ reciprocal tariffs, US President Donald Trump took to Truth Social to declare, with characteristic flair, that "the operation is over," and that ...
Although influencer marketing is under scrutiny due to recent controversies, brands must take a balanced approach before ending their collaborations, says Bloomingdale PR CEO.
Articles written by Saumya Baijal ...
Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
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