Affinity Solutions' expanded relationship with AWS equips advertisers and publishers with privacy-enhanced controls to leverage first-party data to measure and optimize ad campaigns using AWS Clean ...

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

Innovid, providers of a platform for the creation, delivery, measurement, and optimization of advertising, has launched Harmony Social, which connects paid social campaigns with connected TV and the ...

Hightouch, providers of a data and artificial intelligence platform for marketers, has launched same-session personalization helping companies deliver personalized content that combines behaviors ...

Today at its Mailchimp FWD: London event Intuit unveiled a suite of tools and integrations to help marketers and small and mid-sized businesses better understand and leverage their customer data to ...

PandaDoc, a document management platform provider, has launched PandaDoc CPQ for Pipedrive, a deeply integrated configure, price, quote (CPQ) solution with bi-directional synchronization designed ...

InnovidXP data integration powers household-level purchase metrics across online, in-app, and in-store outcomes.

SEG has fused artificial intelligence and sales skill building into Action Selling's 9 Acts sales training and coaching methodology. The new offering allows organizations to shift from one-off ...

Built natively on the Salesforce Platform, Marketing Cloud Next brings agentic marketing to life with actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire ...

Outreach's AI Revenue Workflow Platform coincides with the release of a new generation of intelligent AI Agents.

LoopMe, a brand performance company, has partnered with Acxiom, bringing LoopMe's survey-based Audience & Measurement Platform (AMP) with Acxiom's marketing technology, identity, and consumer data.

Today consumers use AI to help with specific tasks that still require them to control the workflow and final decision making. Forrester expects AI to become more autonomous, which will likely not be a ...