The fourth edition of the MarTechAI Summit & Awards is all set to be held today,December 10 in New Delhi. The much-awaited ...

In an interaction with e4, Anupam Bansal, Executive Director of Liberty Shoes, discussed how the brand is evolving from ...

A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click ...

Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights ...

The industry experts will share insights on how brands are bridging discovery and retention through seamless web-to-app ...

With vanity metrics becoming obsolete, marketers say the focus now is on clarity, relevance and emotional resonance over ...

A weak advertising environment and muted subscription growth have made the economics challenging, say industry experts ...

The company will invest US$17.5 billion in India, its largest investment in Asia, building on a prior US$3 billion commitment ...

Paul Soon, currently CEO of MullenLowe Singapore, will lead the merged operation as CEO of McCann Singapore. Joining him in ...

OpenAI has announced that Denise Dresser will be taking charge as its new Chief Revenue Officer (CRO). In this role, she will ...

From price chatter to nostalgia and bold marketing, the lifestyle SUV has been drawing a steady flow of reels, memes and ...

Arvind Fashions Limited has appointed Nitesh Kanchan as the Chief Executive Officer of Arrow, its menswear brand.