Aroon Ramachandran has over 17 years of expertise in advertising, brand and multi-category portfolio management ...

Industry leaders will gather together to discuss on relevant topics including AI playbook, purpose-led communications, future ...

For the first time, advertisers can access campaign metrics, total ad streaming minutes, format mix, and audience engagement ...

Sumanto Chattopadhyay has woven humour, curiosity, and a detective-like love for detail in balancing research with ...

The fourth edition of the MarTechAI Summit & Awards is all set to be held today,December 10 in New Delhi. The much-awaited ...

In an interaction with e4, Anupam Bansal, Executive Director of Liberty Shoes, discussed how the brand is evolving from ...

A flood of non-human activity polluted retargeting pools, brands witnessed impression bursts late at night, unexplained click ...

Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights ...

The industry experts will share insights on how brands are bridging discovery and retention through seamless web-to-app ...

With vanity metrics becoming obsolete, marketers say the focus now is on clarity, relevance and emotional resonance over ...

A weak advertising environment and muted subscription growth have made the economics challenging, say industry experts ...

The company will invest US$17.5 billion in India, its largest investment in Asia, building on a prior US$3 billion commitment ...