Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing ...

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...