Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey.

Artificial Intelligence - Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their "share of wallet" among consumers. A recent study we conducted at ...

Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social. The report was based on ...

What do companies that provide great customer communication excel at? What could companies do to enhance their digital ...

Discover how design systems reduce duplication, strengthen brand integrity, and empower global teams to build faster with ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

For better or worse, it's an online world now. The pandemic underscored and accelerated that truth, which means businesses of nearly every stripe must accept that their online presence is their ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

Enterprise marketers struggle with fragmented AI initiatives. Learn how orchestration, governance, and integration frameworks ...