Netflix and iHeartMedia have announced an exclusive video podcast partnership that brings more than 15 industry shows, ...

Europe’s creator economy is projected to reach $157.3 billion by 2032, up from $32.8 billion in 2025, with a compound annual ...

Snapchat has introduced Quick Cut, a Lens-powered video creation tool that transforms photos and clips from users’ Memories ...

Oakley has extended its partnership with Always Human, keeping the agency as its lead PR partner in Australia for nearly a decade, per B&T. Always Human has served as Oakley’s lead PR partner in ...

Ten years into building Influencer, CEO Ben Jeffries does not frame the company’s position as a matter of maturity, but as a ...

Wesley Breed still remembers the bet that pushed him into posting. In 2020, as his junior year of high school slipped into a ...

Influencer marketing has no shortage of data, dashboards, or discovery tools. What it still lacks, according to Alexander ...

Jonathan Chanti believes the era of the generalist agency is over. After more than a decade operating across talent ...

When G&B Digital Management opened its doors in 2015, the idea of a “digital creator” was still undefined. Founder and CEO ...

The long-running collaboration between SuperHeroes and Lenovo is a case study for how brands can use creators not as ...

TikTok announced Grammy-winning artist Ciara as the musical headliner for its first U.S. Awards ceremony, scheduled for ...

Leah White is a Canadian actress and creator who has built a following of more than 210,000 on TikTok and amassed over 50 ...