The initiative will provide student-athletes with access to resources for brand development, strategic content creation, and customized ...

On Monday, the university announced its new Longhorn Sports Agency, an NIL agency created in collaboration between the school ...

NIL and tampering have been hot topics in the college softball offseason.  The Texas Tech Raiders shook the nation when they ...

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

Last month, Judge Claudia Wilken approved a $2.8 billion antitrust settlement that will allow universities to directly pay their athletes for the first time. It was a monumental decision that provided ...

A judge has approved a settlement to House vs. National Collegiate Athletics Association allowing student athletes to be paid ...

The revenue-share era is finally here as schools are legally able to pay their athletes directly beginning on July 1 on the heels of the landmark House v. NCAA settlement. A historic moment like this ...

UH football and basketball are expected to get the biggest chunks as NCAA schools can begin to directly pay student-athletes ...

Toppin signed a deal nearing $4 million, per CBS Sports' Matt Norlander, to return to Texas Tech. Returning also meant he ...

The longtime ‘Meet the Press’ host says journalism needs to reach people who aren’t looking to be informed. Youth sports might be the way in.

Texas had the No. 1 2025 recruiting class and the 2026 class is on its way to the top. Longhorns coach Steve Sarkisian lays ...