Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Head coach Jamie Trachsel and the Ole Miss softball program have bolstered their outfield, adding transfer Sydney Shiller to the 2026 roster. Sh ...

It's never too early to start projecting who the best teams might be in 2026 and Softball America has done just that with Texas Tech leading the way. The Red Ra ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Head coach Jamie Trachsel and the Ole Miss softball program have added another talented bat, signing Makenna Bellaire as a ...

Head coach Jamie Trachsel and the Ole Miss softball program have bolstered their outfield, adding transfer Sydney Shiller to ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...

Texas softball finally reached the mountaintop of college softball in 2025, winning the program’s first-ever national ...

University of Georgia head softball coach Tony Baldwin has announced the additions of five transfer student-athletes for the ...