Move over Ken, the first ever Barbie Kenbassador honoring basketball legend LeBron James has arrived. Mattel announced on its ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

LeBron James is the kind of guy who has done it all. The Los Angeles Lakers star broken so many records in the NBA and ...

Lakers star LeBron James is set to be immortalized in plastic with his own rendition of the popular Barbie dolls.

According to The Athletic's report, the doll's retail price tag will be $75. It will be available to the public at Target, Amazon, Walmart and Mattel Creations, releasing on April 14. As for James and ...

Barbie is launching a LeBron James doll, making the famous basketball player the first "Kenbassador" for the brand.

LeBron James of the Los Angeles Lakers has done it all since joining the NBA more than 20 years ago. Once again, he has ...

From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners. The post Most celebrity endorsements are expensive mistakes appeared first on ...