By Harshita Mary Varghese -Growing use of artificial intelligence in advertising is expected to boost the global entertainment and media industry's revenue to $3.5 trillion by 2029, according to PwC.

Five AI experts, spanning Adobe to Nvidia and Moonvalley, tell TheWrap how AI can be a "paintbrush in the toolkit of artistry ...

AI will help connected TV ad revenues rise to $51 billion in 2029, equal to 45% of traditional broadcast TV advertising, PwC ...

Explore the rising concerns of artificial intelligence in the entertainment sector. Is AI a tool for creativity or a threat ...

Experts say that as generative AI becomes more sophisticated, it's becoming harder and harder for the average listener to distinguish between human and machine.

– AI has been used in other films and shows for things like storyboarding, shot planning and de-aging, but Sarandos said this ...

That is where the involvement of the entertainment community is paramount: to define what is acceptable use of AI in the industry and what is not. Regardless, ‘none’ cannot be the answer.

While the technology is hotly contested, leaders in the entertainment industry show their support for AI — including ...

Entertainment jobs at the highest risk from AI use. AI has the power to impact all types of jobs in the entertainment industry, especially those most vulnerable.

Many U.S. entertainment industry workers have strong concerns about if and how generative AI technology will affect their role, company, industry and broader cultural environment, according to an ...