For the second straight year, adidas is making a major investment in the high school NIL space. The brand announced six top recruits will be part of its Adizero Class of 2025 – with an emphasis ...

Adidas signs LSU commit Tristen Keys to a landmark NIL deal, continuing its aggressive push into high school football. Discover what this means for the future of NIL.

Alabama Crimson Tide star wide receiver Ryan Williams just added another major milestone to his already impressive resume, ...

Smith’s deal comes amid a new age of NIL. Third-party NIL deals, meaning payments not coming directly from schools through revenue sharing, of more than $600 must be approved by a Deloitte-run ...

The Ohio State Buckeyes are a flagship for Nike Football. But the Swoosh just got Moss'd by its biggest competitor. Adidas has announced the signing of Buckeyes wide receiver Jeremiah Smith. Smith ...

The Aggies' class of 2026 commit wide receiver Madden Williams signed an early NIL endorsement deal with Adidas ahead of his high school senior season.

The five-star recently signed an NIL deal with Adidas as his rise as a household name continues this offseason. “I’ll say just the people.

St. John's basketball made a major shift from Nike to Adidas, and the Three Stripes brand expressed excitement at the move.

With an On3 NIL Valuation of $536,000, Keys isn’t just a high school standout, he’s a brand in the making. And Adidas knows it. This deal marks a continued shift in the sports marketing world.

Adidas announced this week that Keys, the No. 5 overall prospect in the 2026 class and LSU’s prized wide receiver commit, is the latest athlete to join its growing roster of NIL signees.