S&P Global Ratings raised its debt ratings on Adidas due to the brand’s stronger-than-expected deleveraging trend, primarily ...

The athletics retailer filled in the role behind John Hoke, while Victoria’s Secret, Adidas and The North Face have recently ...

The "Fitness App Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, ...

FIFA Rivals is bringing the sports brand Adidas into its soccer universe with exclusive in-game content. Adidas is entering ...

What do a global sportswear giant, and a prestigious medical center have in common? Apparently, a shared struggle defending ...

For me, that meant lacing up a pair of Adidas Superstars — those classic white kicks with the black stripes and rubber shell ...

Jumia, Africa’s e-commerce platform, is celebrating 13 years of transforming the way Nigerians shop. Since its launch in 2012, Jumia has evolved into more than just an online shopping destination. It ...

An Adidas data breach through a third-party vendor exposed customer details like emails and phone numbers, raising concerns about phishing and identity theft risks.

With its latest sneaker drop, New Balance aims to change that, namely by making Abzorb the star in both name and design. The ...

Behind A/B testing lies a strategic approach that is reshaping how modern products are designed, refined and launched.

Adidas is continuing to outperform in China’s athletic wear market, even as overall industry trends remain sluggish, ...

We present empirical insights from three cases involving a typical Chinese manufacturing firm engaged in AI-driven iterative product innovation. We followed our sample firm for 12 months, relying on ...