Not that I didn't before, but I have a newfound respect for the game of golf. Thanks to adidas, I was able to attend their ...

The Evo SL was already a stunner. Its new white-and-blue colorway, quietly released by Adidas, is the best one yet.

To close out the week, our deals team of Rikka Altland, Jacqueline Saquin and Elena Matarazzo scoured the web to find the ...

Anthony Edwards, the NBA star, is expanding his brand. Adidas will release AE 1 football cleats. The design mirrors Edwards' basketball shoe. It inclu ...

Eight months in, Hill has changed leadership structures and brought in new hires. At the same time, several long-time ...

A study suggests that new products have a better chance of success during an economic downturn—with some caveats.

The Japanese sporting goods brand hired LaNiece Douglas as president of Yonex North America, tasked with executing its growth plans here that included the April launch of a U.S. e-commerce platform.

Explore how Damian Lillard’s partnership with Adidas turned “Dame Time” into a powerful global marketing campaign.

When Nassef Sawiris strolled into Villa Park with Wes Edens, not only did he rejuvenate Aston Villa Football Club - he also ...

Adidas' latest slim-sole sneaker rerelease dates all the way back to 1959 with the first launch of the Italia model.

Fashion labels, coffee chains, and lifestyle startups are reimagining what it means to belong in a historic neighborhood that ...

JD Sports and adidas launch a nostalgic, culture-first campaign connecting with Middle East youth through local storytelling.