Apple’s US smartphone brand loyalty remains remarkably high at 89% in 2025, only slightly down from previous years, thanks largely to its tightly integrated ecosystem that makes switching difficult.

While the iPhone maker is seeking to develop its own AI, it is also considering integrating a third party-product or buying ...

Apple has recorded its first year-on-year iPhone sales growth in China in two years, marking a notable development in one of ...

Good morning. Tariff wars may cause many Apple customers to rethink their loyalty to avoid high prices. “If the 145% China tariffs came into play, we believe Apple would have no choice but to ...

After a challenging two year period in the Chinese market, Apple has demonstrated a rebound in smartphone sales during the ...

Apple's smartphone sales in China grew for the first time in two years, signaling a rebound in the market, but not enough to dethrone local rival Huawei.

Apple's iPhone China market share saw temporary 8% Q2 growth, but analysts warn of unsustainable tactics as Huawei dominates ...