While the tech giant continues to dominate the cellphone market, it's a different story in the smartwatch arena.

High rates, low consumer confidence, and global trade risks impact Apple Inc.'s discretionary products and slowing growth.

Almost 20 years on and Apple iPhones are still dominating the market and wielding a monopoly over half of the industry, but how and why?

Despite faltering a bit in recent years, Apple smartphone brand loyalty in the US is still higher than Samsung’s.

Samsung brand loyalty grows 8% in five years. Recent data on brand loyalty in the United States showed that 89% of Apple ...

Interestingly, while Apple iPhone owners seem to waver in their loyalty, things are going the other way for Cupertino's top ...

Android is getting a design refresh, launching a mixed reality platform for smart glasses, and Gemini is expanding to cars ...

Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in ...

Various factors, which differ across generations, are causing consumers to abandon even their most beloved brands.

According to a recent survey, missed AI promises are leaving phone customers less satisfied. However, other reasons were also ...

Related: Tesla rival makes huge announcement about what's coming in 2026 Like other cultural touchstones, the type of phone you carried said a lot about you. You were either the business-focused, ...

Smartphones are no longer just communication tools—they are at the heart of digital commerce, social networking, digital identity, mobile banking, telehealth, and entertainment. In Saudi Arabia, where ...