Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in loyalty doesn't mean much without better data.

Apple’s smartphone brand loyalty in the US This is based on CIRP’s latest report, which found that in 2025, Apple smartphone brand loyalty in the US was an incredible 89%. We did mention that ...

Apple was dethroned as China's biggest smartphone seller in 2024, with local rivals Vivo and Huawei overtaking the iPhone maker after its annual shipments in the country declined 17%, data from ...

Despite faltering a bit in recent years, Apple smartphone brand loyalty in the US is still higher than Samsung’s.

Apple's smartphone sales in China grew for the first time in two years, signaling a rebound in the market, but not enough to dethrone local rival Huawei.

During this year’s 618 promotional season (Week 22: May 26-June 1 to Week 25: June 16-22) in China, Apple claimed the top ...

Good morning. Tariff wars may cause many Apple customers to rethink their loyalty to avoid high prices. “If the 145% China tariffs came into play, we believe Apple would have no choice but to ...

Apple's iPhone China market share saw temporary 8% Q2 growth, but analysts warn of unsustainable tactics as Huawei dominates ...

After a challenging two year period in the Chinese market, Apple has demonstrated a rebound in smartphone sales during the ...

It was Apple's largest annual smartphone sales decline in China since 2016 and involved contraction in all four quarters, including a 25% drop in the final quarter, according to the data.