Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in loyalty doesn't mean much without better data.

Apple’s smartphone brand loyalty in the US. This is based on CIRP’s latest report, which found that in 2025, Apple smartphone brand loyalty in the US was an incredible 89%.

Apple’s US smartphone brand loyalty remains remarkably high at 89% in 2025, only slightly down from previous years, thanks largely to its tightly integrated ecosystem that makes switching difficult.

Good morning. Tariff wars may cause many Apple customers to rethink their loyalty to avoid high prices. “If the 145% China tariffs came into play, we believe Apple would have no choice but to ...

After a challenging two year period in the Chinese market, Apple has demonstrated a rebound in smartphone sales during the ...

Apple's smartphone sales in China grew for the first time in two years, signaling a rebound in the market, but not enough to dethrone local rival Huawei.

During this year’s 618 promotional season (Week 22: May 26-June 1 to Week 25: June 16-22) in China, Apple claimed the top ...

Apple’s iPhone sales in China grew by 8% year-over-year in the second quarter of 2025, marking the first growth in the region ...