R.e.m. Beauty, the beauty brand founded by Ariana Grande, has tapped André Branch as chief executive officer.

In November 2021, Grande began her entrepreneurial era, officially launching her cosmetics brand, r.e.m. beauty and experimenting with yet another new look.

Earlier this year, Grande purchased r.e.m. beauty's assets from Forma for an estimated $15 million, hiring Murad and Smashbox veteran Michelle Shigemasa as their new CEO.