Explore exciting Black Friday deals on the Barbie Dream House, a must-have for creative play. Offering interactive features ...

New research from the Toy Retailers Association has unveiled what the top five most popular trinkets have been each year over ...

If you’re Christmas shopping, now’s the time to score big savings on top-rated LEGO sets, with major Black Friday sales at ...

This is read by an automated voice. Please report any issues or inconsistencies here. It’s only September, but the world’s toymakers and designers are converging on El Segundo this week for an ...

A man has been arrested after police spotted him driving what appears to be a Power Wheels Barbie Jeep Wrangler in morning rush hour traffic. According to a report by the Prince George Royal Canadian ...

The large post World War II birth rate between 1946 and 1964 became labeled as the baby boomer or “boomer” years. My previous article about dangerous baby boomer toys resulted in a number of readers ...

Ruth Handler, who co-founded Mattel with her husband, Elliot Handler, and Harold Matson in 1945, noticed her daughter, Barbara, playing with paper dolls and dreaming about what kind of woman she would ...

The National Geographic microscope is an excellent science kit for young aspiring scientists. It features a user-friendly microscope with kid-friendly controls like large focus knobs and a soft-touch ...

Not the Children: Life in plastic may be fantastic, but a touch of AI and chatbots can make even a child's toy better in today's market. Mattel seems convinced it can bring language models to a wider ...

Mattel’s brand portfolio includes Barbie, Polly Pocket and Hot Wheels. GABRIEL BOUYS/AFP via Getty Images Astronaut Barbie, Tennis Player Barbie, Presidential Candidate Barbie—you name it. Over the ...