Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of the word  “simple” is ubiquitous at the show this year.

Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience — even though the numbers aren’t vetted by standard measurement services. The digital giant said Tuesday that its Prime Video streaming service now reaches more than 315 million people around the world,

Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from 200 million in April 2024. The step-up was announced Tuesday at unBoxed, the annual Amazon Ads event, being held this year in Nashville,

In short, I'm much more likely to quit using the streamer altogether than stump up more money to access what I'm already getting in a less annoying way. I've got a feeling that if Prime Video doesn't improve its user experience, those 315 million ad-supported subscribers could soon be dropping like flies.

The tech giant handily beat Wall Street forecasts, with net sales of $180.2 billion and operating income of $17.4 billion.

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Amazon on Monday said its Prime Video streaming service with ads reaches more than 130 million U.S. customers monthly on average, an increase of 15 million people from 2024. Prime Video began offering an ad-supported version of its streaming service last year.

Ads Console for sponsored ads and Amazon DSP (demand side platform) will be unified into a single ad platform - Campaign Manager, which uses AI-powered workflows to manage campaigns. This includes a single global account, unified billing and a single workspace.

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