Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

Coke and Pepsi are both offering new beverages with cane sugar starting later this year. Coke and Pepsi have both introduced new beverages with cane sugar. However, Coke’s product will not replace its ...

If you are an avid soda drinker, you will soon have more options to choose from, as two of the biggest names in the industry unveiled plans for new drinks this week. Coca-Cola and PepsiCo both ...

The battle between Pepsi or Coke supremacy has been raging for generations, with no sign of the dispute coming to an end. The age-old rivalry pins friend against friend, restaurant against restaurant, ...

In the global beverage arena, no rivalry is as enduring as PepsiCo Inc. PEP and The Coca-Cola Company KO. These two icons not ...

The drinks-and-snacks giant is targeting gamers with energy drinks and young mothers with sparkling water.

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...

Costco’s decision to switch from Pepsi to Coca-Cola became a viral conversation when the membership warehouse club announced it was making the swap from one carbonated soft drink to the other. Members ...

It’s been 40 years since Atlanta-based Coca-Cola launched a new formula for its famed namesake cola, called it New Coke and prompted a national outcry — forcing the company to walk back the decision ...

Coke and Pepsi have both introduced new beverages with cane sugar. However, Coke’s product will not replace its existing flagship brand, as Donald Trump implied it would in a social media post.