Sonic the Hedgehog is taking a well-deserved victory lap following the brand ’s massively successful 2024, and is bringing Red Bull along for the ride.

SEGA announced today that they partnered with Red Bull for a special fan celebration of Sonic the Hedgehog, with the new film Racing Around The World.

Sega is now the official gaming partner of McLaren Racing in a multi-year collaboration with Sonic the Hedgehog.

McLaren F1 announced on social media Thursday morning a new partnership with one of the most exciting video game characters of all time.

McLaren Racing has announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making Sega the official gaming partner of McLaren ...

McLaren Racing has announced a multiyear partnership with Sega’s iconic speedster, Sonic the Hedgehog. As part of the deal, Sega becomes the official gaming partner of McLaren Racing.

Sega's famed characters from Sonic the Hedgehog will become superheroes thanks to a new partnership with DC Comics. It's Batman's 85th birthday this year, and on Sept. 21, Sega hinted at the mash ...

SEGA and KessCo reveal a new partnership to make several card games, tabletop games, and outdoor items for Sonic the Hedgehog.

"We are very excited at the opportunity to partner with Kess to bring a new range of Sonic games and outdoor play to the market," said Michael Cisneros, Associate Director of Licensing at SEGA of ...

McLaren Racing announced a new multi-year partnership with Sonic the Hedgehog, bringing together two recognised icons of speed and making SEGA the official gaming partner of McLaren Racing Limited.