Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led retail and creator-driven storytelling ...

American Eagle has launched a partnership with Snapchat to feature over 800 retail locations across the U.S. as Promoted ...

Also Read: Atul Sood Joins Kia India As New Senior Vice President Of Sales And Marketing The imports don't stop at cars ...

As the pace of digital transformation accelerates, Yahoo, Reddit and Snapchat are using their heritage as a strategic asset – combining trusted identities with AI, community insight and immersive inno ...

If APP can execute this strategy effectively, it stands to emerge as a dominant player in the next generation of digital advertising. AppLovin faces competition in this evolving landscape. The Trade ...

Snap posted strong Q4 results with rising profits, growing subs, and global user gains, signaling a rebound in fundamentals.

Snapchat has released its Snap Summer Guide 2025, offering advertisers across the region a roadmap to capture attention a ...

Gen Y trusts their peers more than brands. Tap into that by encouraging user-generated content. Run contests, ask for reviews ...

Of the 57% who say they’re not using parental controls, we have to wonder how many just don’t want their kids to know they are?

Snapchat is launching a new Snapchat+ tier called "Lens+," the company announced on Wednesday, which is centered around giving users access to exclusive Lenses and AR experiences.

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

How does Snapchat fit into your broader social media and digital marketing strategy? Snapchat has been a long-term, core social platform for Wendy’s. Snapchat is all about meaningful connections ...