Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led retail and creator-driven storytelling ...

As with any people, there are fuzzy edges and exceptions. But the existence of these anomalies doesn’t mean the people don’t ...

American Eagle has launched a partnership with Snapchat to feature over 800 retail locations across the U.S. as Promoted ...

Also Read: Atul Sood Joins Kia India As New Senior Vice President Of Sales And Marketing The imports don't stop at cars ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

As the pace of digital transformation accelerates, Yahoo, Reddit and Snapchat are using their heritage as a strategic asset – combining trusted identities with AI, community insight and immersive inno ...

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens ...

Looking for beach shelter during the heatwave? These portable beach tents, from pop-up to poles, are perfect for family seaside adventures ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

If APP can execute this strategy effectively, it stands to emerge as a dominant player in the next generation of digital advertising. AppLovin faces competition in this evolving landscape. The Trade ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

How publishers are building revenue through events and format diversification is the focus of this INMA Advertising Initiative Webinar featuring Frederic Kachar, CEO of Editora Globo in Brazil  and ...